The Secret To Better Putting
Quick Roll = Better Putts
- Great putting starts with getting the ball rolling forward as quickly and smoothly as possible.
- Skid, hop, and backspin all reduce consistency.
- That’s why we’ve turned to the world’s most trusted solution for frictionless motion: ball bearings.
- In engineering, ball bearings are used to reduce friction and ensure efficient, true roll.
- Radius Putters applies this principle directly to putting — and the results speak for themselves.
Ball Face Technology (BFT)
Our industry-first innovation embeds micro ball bearings directly into the putter face.
- Minimized contact with the ball
- Ultra-efficient energy transfer
- Immediate forward roll
It’s like rolling one bearing over another — smooth, precise, and incredibly consistent.
What It Does For You (Hard Benefits)
01
Rolls truer, sooner — no launch or hop
02
Fewer missed short putts due to dimple deflection
03
Better distance control — tighter dispersion, more consistency
How It Works
The Ball-On-Ball Advantage
Just like two ball bearings touching, the contact point is minimal:
- Reduced contact area = fewer dimple collisions
- Smooth energy transfer = pure, efficient roll
- No skid, no bounce = putts stay online
Ball bearings are engineered to roll — now that same principle drives every putt.
What's Ruining Your Perfect Putt?
The Dimple Effect
When your putter strikes the edge of a dimple, it can knock your ball off-line. This causes up to 10% of missed 8-footers, even with a perfect stroke.
Traditional milled faces don’t fix it.
BFT Does.
Micro bearings reduce face-to-ball contact, minimizing dimple deflection.
Approximate Contact Patch Comparison
Let’s use typical materials (steel) and a force of 10N (light putting pressure):
| Contact Type | Estimated Contact Diameter | Relative Area |
|---|---|---|
| Round-on-Flat | ~100 µm (microns) | ~7,850 µm² |
| Round-on-Round | ~50 µm (microns) | ~1,963 µm² |
What It Feels Like (Soft Benefits)
-
Softer feel
Micro bearings absorb harsh vibration
-
Quieter strike
Calming, controlled sound
-
Confident setup
Unique face technology inspires trust
Who It's For?
- Golfers seeking premium performance
- Players tired of inconsistent roll
- Those who demand tech with feel
Product Highlights
- Launching with milled heads + BFT face
- Price: £200–£300
- Clean, modern styling + elite craftsmanship
The Radius Advantage
- Micro ball bearings: a proven mechanical solution adapted for golf
- Visibly different and built to perform
- The only putter face designed to actively counter the Dimple Effect
Let’s Get Rolling… Radius Rolling
Choose Radius with Ball Face Technology.
Ball bearings are made to roll. So is your ball.
Radius. Make your mark.

