The Ultimate Roll — Powered by Ball Face Technology (BFT)

The Secret To Better Putting

Quick Roll = Better Putts

  • Great putting starts with getting the ball rolling forward as quickly and smoothly as possible.
  • Skid, hop, and backspin all reduce consistency.
  • That’s why we’ve turned to the world’s most trusted solution for frictionless motion: ball bearings.
  • In engineering, ball bearings are used to reduce friction and ensure efficient, true roll.
  • Radius Putters applies this principle directly to putting — and the results speak for themselves.
Secret to Better Putting
Secret to Better Putting

Ball Face Technology (BFT)

Ball Face Technology (BFT)

Our industry-first innovation embeds micro ball bearings directly into the putter face.

  1. Minimized contact with the ball
  2. Ultra-efficient energy transfer
  3. Immediate forward roll

It’s like rolling one bearing over another — smooth, precise, and incredibly consistent.

What It Does For You (Hard Benefits)

01

Rolls truer, sooner — no launch or hop

02

Fewer missed short putts due to dimple deflection

03

Better distance control — tighter dispersion, more consistency

How It Works

The Ball-On-Ball Advantage

Just like two ball bearings touching, the contact point is minimal:

  1. Reduced contact area = fewer dimple collisions
  2. Smooth energy transfer = pure, efficient roll
  3. No skid, no bounce = putts stay online

Ball bearings are engineered to roll — now that same principle drives every putt.

The Ball-On-Ball Advantage

What's Ruining Your Perfect Putt?

The Dimple Effect

When your putter strikes the edge of a dimple, it can knock your ball off-line. This causes up to 10% of missed 8-footers, even with a perfect stroke.

Traditional milled faces don’t fix it.

BFT Does.

Micro bearings reduce face-to-ball contact, minimizing dimple deflection.

What's Ruining Your Perfect Putt?

Approximate Contact Patch Comparison

Let’s use typical materials (steel) and a force of 10N (light putting pressure):

Contact Type Estimated Contact Diameter Relative Area
Round-on-Flat ~100 µm (microns) ~7,850 µm²
Round-on-Round ~50 µm (microns) ~1,963 µm²

What It Feels Like (Soft Benefits)

What It Feels Like (Soft Benefits)
  • Softer feel

    Micro bearings absorb harsh vibration

  • Quieter strike

    Calming, controlled sound

  • Confident setup

    Unique face technology inspires trust

Who It's For?

  1. Golfers seeking premium performance
  2. Players tired of inconsistent roll
  3. Those who demand tech with feel

Product Highlights

  • Launching with milled heads + BFT face
  • Price: £200–£300
  • Clean, modern styling + elite craftsmanship

The Radius Advantage

  1. Micro ball bearings: a proven mechanical solution adapted for golf
  2. Visibly different and built to perform
  3. The only putter face designed to actively counter the Dimple Effect
Who It's For

Let’s Get Rolling… Radius Rolling

Let's Get Rolling

Choose Radius with Ball Face Technology.

Ball bearings are made to roll. So is your ball.

Radius. Make your mark.

Let's Get Rolling